The Pros and Cons of Influencer Marketing Platforms for Influencers | ProCreator
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The Pros and Cons of Influencer Marketing Platforms for Influencers

An influencer marketing platform is an end-to-end solution that allows brands and influencers to engage in influencer campaigns. Brands can search through a huge database to find specific influencers, sign contracts, and have full transparency throughout the whole process. There’s a lot of information out there about the pros and cons of influencer marketing platforms for brands but not much for influencers so we’ve got you covered! 




Opportunities to work and build relationships with brands that you may not have had otherwise for mutual benefit. Often influencer marketing platforms will provide opportunity to connect directly with brands and allow you to put yourself forward for a brand deal. This is also great as it allows you to choose which brands you’d ideally like to work with.  


The influencer can choose what campaigns to engage with. Often Influencer marketing platforms allow the influencers to approach brands to work with and not the other way round. This allows the influencer to have some degree of creative control as if accepted on a campaign it will be one that they chose to work on. 


New streams of content. Some Influencer marketing platforms have new and consistent streams of brand opportunities coming through allowing influencers to come up with new creatives for their content that they may not have otherwise done. 


Creative freedom. Most brands want to be included on your socials as authentically as possible and will allow you to put forward your creative ideas in order to deliver an authentic message. 


Control your time and your terms. You’re able to choose when and how much time you spend using the service. You can chat to brands on your own time and agree with the brand how long a specific campaign will take you to produce. 




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