When starting out as a fresh new Creator, it can be very tempting to want to do a bit of everything, and also grow a massive audience on everything - YouTube, Instagram, Soundcloud, the whole package! However, if you spread yourself too far, and too soon, at least one of two potential negatives can happen:
- You don't gain any traction or significant growth on any platform.
- You burn yourself out trying to achieve it!
When starting out especially, it's important to decide exactly which channels should be your main focus, and which you should just aim to grow naturally as a proportionate part of your entire following. Luckily we're going to help you figure out how to do just that!
Consider this something of a thought exercise, based on the collective experience of many creators that have been growing their various channels for as long as a decade. A lot of people who started on YouTube in the late 2000's have seen steady and proportionate growth using a model like the one below; but sometimes, going against the grain and trying something completely different can be the biggest opportunity for success! Regardless, just to get you started, here's a system for organising all your exciting new platforms...
Primary, Secondary and Tertiary channels
When figuring out which of your channels to focus on growing, it helps to identify which are the most crucial to the type of content you're creating. For example, if you are mostly vlogging daily, then you might be more interested in growing your YouTube channel than your Twitter account. If your content focuses on live streaming, then Twitch should require more attention than Instagram. With that in mind, here are three tiers that you can refer to when identifying how much focus to put on certain channels:
Ideally you should have