Frequently Asked Questions on ProCreator | ProCreator
ProCreator
Home         For Creators         For Businesses         Blogs         ProDirectory         Sign In        
Home         For Creators         More...         Sign In        

FREQUENTLY ASKED QUESTIONS

What is ProCreator? What do we do? How can I benefit from ProCreator? How much does ProCreator cost? All these questions answered and more!

GENERAL QUESTIONS

What is ProCreator?

How much does ProCreator cost?

How does ProCreator make money?

Is ProCreator worldwide?

Is ProCreator another middle man?

Is ProCreator a MCN?

What is an Influencer/Creator?

What is a ProCreator?

What is an engagement?

Who already uses ProCreator?

How does ProCreator work to comply with advertising rules?

Do you work directly with YouTube, Facebook, Twitter, Instagram, etc?

What is the difference between a dedicated or an integrated piece of content?

FAQs FOR CREATORS

Why should I sign up?

How can I get a Brand deal?

What does ProCreator cost?

Why do I have to grant access to my Social Accounts?

What is the difference between a Brand, an Agency, and a Service Provider?

How much should I charge for a Brand deal?

How does the ProCreator calculator work?

What is ProCalc?

How much should I charge?

Engagement

Market Rates

What do I do if a Brand is trying to negotiate my price?

What do I do if a Brand is asking me to do something for free?

Will ProCreator affect any relationship I have with talent management or agents? 

FAQs FOR BRANDS & BUSINESSES

What is the ProCreator platform?

What does it cost?

How do I know what to pay each individual influencer?

Are your influencers just scraped data?

Am I able to sort through influencers by demographics, location, etc?

We want to work with a particular influencer who is not on your platform - can you help us?

How can I be sure I’m not using anybody who has bought followers or likes?

Can multiple people who use ProCreator in our company access and manage the same campaigns?

Will all the influencers on your platform show in my searches?

 

GENERAL

What is ProCreator?

ProCreator is a platform that serves the professional Creator community by connecting Creators (also known as Influencers) to business such as Brands, Agencies and Service Providers to create commercial opportunities.

For Creators, we support you in building your business and help you realise your ambitions. 

Once you have signed up, our platform allows you to track the success of all of your social media profiles in once place. We use the information we gather from your social media (SM) profiles to match you with businesses who you might want to work with. You can also easily send your profile with accurate verified statistics to Brands and businesses, and most importantly, find out how much you could be charging using the same methods and rates as Brands use.  

By being on our platform, you are also on our database – which, if you choose, makes you visible to Brands and other businesses wanting to offer commercial opportunities to Creators.

We provide tools and resources that help collaborate with other Creators and brands, you know your value to brands, rate the companies you've worked with, and find businesses that can help you.

We also have advice articles for Creators, including topics on legalities, finances, management and fair treatment.

For Brands, we provide an easy-to-use platform to identify, measure and evaluate influencers, and then report on influencer campaigns. If you need help with a campaign or don’t have the time or resources to do it yourself, we can also recommend trusted parties to do that, but we don’t do it ourselves.

For Service Providers, we provide a way to navigate the often confusing and fragmented Creator community using our extensive database to put you in contact with best fit partners.

How much does ProCreator cost?

Access for Creators is free!

For Brands and Agencies we offer free campaign tracking subject to our fair usage policy (restrictions apply) - and there are paid options for additional features.

For Service Providers we offer a range of products, services and partnerships based on what you can offer the Creator community. If you want to find out how we can work with you please contact us for further details. 

We also offer software tools for Brands and Service Providers wanting advanced tracking and evaluation tools and access to the Creator ecosystem.  See our Subscription Packages for options.

How does ProCreator make money?

We understand that whenever something is free, you feel like there must be a catch. So in the spirit of transparency, we generate revenue in a few different ways.

We help brands track influencer marketing campaigns with our advanced Tracking and Evaluation tools, and we provide businesses a way to reach out to the Creator community to promote their products and services, and to provide Creators with commercial opportunities. We charge them for this service so we don’t have to charge Creators for using the platform.

We do not consider ourselves as an influencer marketing network and we do not manage influencer marketing campaigns.

Ultimately our goal is to help professional Creators build their businesses.

 

Is ProCreator worldwide?

Yes! ProCreator works with Brands and Creators not only throughout the UK and US, but also worldwide. Right now, our site is in English only, but we hope to offer other languages soon.

Is ProCreator another middle man?

No - we’re not an agency, influencer network, manager, agent or any other form of “middle man”.  We provide Brands, Agencies and Service Providers with the tools to access the Creator community; not taking a slice of a Creator’s fees or a Brand’s budget. With almost a decade of experience in working with the Creator community, we use our knowledge and experience of this fast-growing space to advise on commercial partnerships that benefit Creators, Brands, and Businesses. Creators do not pay us for this service. 

Is ProCreator a MCN?

No - we aren’t a Multi Channel Network (MCN). We don’t have anything to do with your Adsense, and we don’t manage talent. We don’t claim channels as part of a ‘network’. 

We work independently and do not have any biases or preferences when it comes to working with Creators.

What is an Influencer/ What is a Creator?

Influencer? Creator? They’re the people who build and engage with loyal audiences on social media so what's the difference?

The best way to look at it is if a digital-first content producer makes content for social media and builds a loyal following they are a ‘Creator’. If they then take payment as consideration in goods or money from a brand to promote a product or service they are than an Influencer. They can be both a Creator and Influencer at the same time. 

Why do we prefer to call them Creators then? Its for several reasons:

1. Not all Creators take money from Brands to promote products. Many generate incomes in other ways.  Therefore, they don't fit the term "Influencer".

2. Besides we believe that anyone who wants to be an "Influencer" is missing a vital piece of the equation. Audiences engage with well made creative content. Not many successful Creators woke up one day saying , "I want to be an Influencer". The successful, authentic, great Creators are successful because they make great content that resonates with their audience and they work really hard to do that. They "Create" great content, therefore they are Creators!

3. When we ask Creators what they prefer to be called, they generally say ‘Creator’. So, that’s what we prefer to use. It's more respectful of Creators.

What is a ProCreator?

Aside of the obvious jokes about having babies(!) we define a ProCreator as any Creator who generates an income through their online content across any digital distribution channel. This could be monetising their YouTube channel, brand deals across Instagram, generating income from streaming music on Soundcloud, or selling merchandise having built a personal brand on Tik Tok. If you are serious about wanting to make a living from your content, or are making content that drives revenue, we can help you.

What is an engagement?

An engagement is a measurement of interaction with a piece of a Creator’s content - whether it be a share, like, comment, retweet, view, or more.

Who already uses ProCreator?

ProCreator is already used by some of the biggest Brands, Agencies and Creators out there. We work with Creators with anything from 3000 followers, to millions!

Some of our business customers are multi nationals while others are smaller regional businesses. 

How does ProCreator work to comply with Advertising rules?

It is your responsibility to ensure you comply with the relevant advertising standards as ProCreator does not provide campaign any management services. We do however provide links to the IAB (“Internet Advertising Bureau”) and the ASA (“Advertising Standards Agency”) in the UK to provide information and advice regarding ensuring your digital content complies with applicable rules. 

Further, we work to ensure Creators are educated in how to be compliant with the UK CAP (“Committee of Advertising Practice”) code.

We also recommend you download and digest the ASA guidelines on Influencer marketing, such their Cheat Sheet.  

Do you work directly with YouTube, Facebook, Twitter, Instagram, etc?

Yes, we work directly with Facebook, YouTube, Twitter, and Instagram, along with other Social Media platforms, to ensure that all parties are involved and in-the-know.

What is the difference between a dedicated or an integrated piece of content?

A dedicated video is where a Creator makes a video where the content is solely based around one Brand’s product or message e.g. an extensive product review. 

An integrated video is where a Creator makes a video for one or more Brands where their product/message is featured but fits in around other content e.g. demonstrating an app during a daily vlog. In some cases when the content isn’t all about the Brand, you or the Brand may consider it more natural to have an Integrated post. You will still need to declare the post is an advertisement in both cases.

 

PLATFORM: For Creators

Why should I sign up?

Some of our key benefits include:

  • ProCreator is completely free for Creators.
  • ProCreator has been built to support Creators, by working with Creators to help develop ways to increase your earning potential.
  • Our Value Calculator shows you an estimate of what you could be earning when it comes to working with Brands. Just put in the number of posts and platforms and the Value Calculator will give you an accurate estimate to empower you with the same information brands use.
  • ProCreator Media Kits, which you can use to show brands your statistics, demographics, content, rates, and examples, all in one place.
  • Expert advice and support articles, helping you learn from the experiences of other Creators when it comes to working with Brands.
  • We're GDPR compliant, which means that your data is managed securely and responsibly. This also means that under EU and UK law, we aren't able to show your profile to Brands without your consent. By registering on ProCreator, you consent to make your profile visible to Brands - therefore helping you be seen by more Brands, and hopefully get more Brand Deals!
  • If you choose, you will be visible to Brands and businesses wanting work with Creators.
  • We'll have access to your demographics and statistics for as long as you keep your ProCreator account, and keep logging back in every now and again, so we won't need to keep asking you for your updated demographics.
  • Finally, if you decide that ProCreator is not for you, you can delete your account and data at any time.

How can I get a Brand deal?

Make sure you are signed up to ProCreator and you have verified your Social Accounts - once you’re signed up, you’ll be on our database, and visible to Brands who are using us to find Creators for Brand deals.

What does ProCreator cost?

ProCreator is completely free for creators.

If you are a Brand or Agency using our basic campaign tracking tools subject to Fair Usage and our Terms you can use our basic features for free. We charge for more advanced features.

Why do I have to grant access to my Social Accounts?

Simply put, the more information we have about your audience engagement the more likely we can provide you with ways to generate income. We need you to authenticate your Social Accounts so we can show you your accurate analytics in your dashboard, and show them to the Brands and Businesses which want to work with you. 

We also use your analytics to give you your suggested rates in our Value Calculator. This access doesn’t mean that we can log into your account, edit your posts or videos, see your passwords, or manage your account in any way. It is simply read-only access that only shows us your numbers.

What is the difference between a Brand, an Agency, and a Service Provider?

Brands are the big names we all know and love – Innocent, Interflora, Disney. 

An Agency is a company which looks after some or all of the marketing campaigns externally for the Brand. 

So when an Agency is emailing you and you’re wondering ‘isn’t this a scam? Why wouldn’t Nissan contact me directly?’ - the reason may be that the Agency is running the influencer marketing campaign for the Brand.

A Service Provider is a company that offers a service to Creators such as merchandise, accountancy, legal advice, management or music licensing.

How much should I charge for a Brand deal?

We have our tried and trusted ProCalc Value Calculator, which will give you a suggested rate, based on the engagement which you receive on your content. 

It takes spikes and blips into account, and helps you know what to charge for content on different social accounts. These numbers are the same numbers which we show to Brands, helping to increase transparency on both sides of the spectrum. 

You are of course welcome to charge a Brand as much as you like - however if you are new to Brand deals, this may be a helping hand in knowing your value.

How does the ProCreator Value calculator work?

Is your value what you thought it would be? 

Have you been selling yourself short for Brand deals? 

Alternatively, have you been over valuing yourself and losing deals?

There are a few reasons why this might be happening but often it’s down to Creators not having the right information to hand. 

ProCalc is a reflection of how much Creators are charging and brands are paying based on the information provided by Creators and brands, so the more you let us know what deals you’re doing the more accurate ProCalc becomes. 

We take this data and apply a number of factors that drive costs (excluding production and usage rights) to create a formula that makes sense of a really complex question – How Much Should You Charge?

Our system algorithm presents an indicative value which is a reflection of the market and NOT a measure of what WE think you are worth! If truth be told, only you can say what you think you are worth. We are just providing a data driven valuation method that all parties can rely on.  Without going into too much detail on what exactly our ‘secret recipe’ is, here’s what our calculator looks at.

Engagement 

As you know, follower numbers are only part of the story. What brands really look for, as a measure of campaign success, is engagement. When we work with Creators, we calculate their Effective Engagement. 

What is Effective Engagement?

Effective Engagement is part of the algorithm we use to determine potential value.   

It is calculated by applying different weights to the different engagements which can be had by a consumer to a creator’s content. For example, a view holds a certain weight as a baseline metric. However, a share would hold even more weight as this is helping to promote the content beyond the original audience and a comment would hold more weight, as it shows a deeper interaction still between the consumer and the content. As you'd expect there is quite a lot of number crunching that goes into it, and the algorithm is constantly adapting as we ingest more and more data and the market changes, but fundamentally that's how it works.

We apply a different weighting to each kind of interaction: for example, a share is more "valuable" than a comment, which is itself more "valuable" than a view. 

Market Rates

ProCalc takes into account the rates being paid in the market in many sectors like Luxury Goods, Films or Food & Beverage. These different sectors tend to pay different rates for similar services. We also factor in the current market rate for Creators like you according to your audience profile, which is what brands are also very interested in. The more information we have about your audience and their interests the more likely it is that you can get the best brand deals. Your values could change on an almost daily basis as viewers interact with your social media profile and posts. This could mean small differences or a huge boost, but whatever it is, it'll reflect what is happening in the here and now. As the market moves and grows, and your audience interactions increase, so will your value, according to our algorithm.

The system also looks at seasonality and potential audience value.

However not even engagement and market rates give us a full picture. There are a few external considerations that have nothing to do with data. 

1) Niche & Speciality audiences 

Some Creators focus only on niche audiences, offering specific content that is of special interest to a segment of viewers. In many cases, these Creators can demand a premium for an audience that may in some cases be especially relevant to a brand. 

2) Nano & Micro influencers 

Some Creators may have a smaller reach but seemingly disproportionately high levels of engagement. Why? We’ve found that viewers are often more willing to engage with smaller Creators as they are more likely to get a personal response. It’s easier for a Creator to respond directly to a few dozen comments, compared to a few hundred. Our algorithm picks up this increased volume of dialogue. 

3) Personal brand power 

At the opposite end to Micro influencers, we have what we call the Hero Creators. These are the titans of our industry, attracting huge audience numbers to their lifestyle content. They are often present on multiple social channels and may even be multi-media stars with book or fashion deals. These creators are a brand in their own right and can demand a premium for their pure star quality. 

All of these things are emotional triggers that our data driven algorithm can’t (yet!) factor in to its calculations.

Our advice ultimately is: always be willing to negotiate! 

Look at each brief you receive from Brands individually. Could it be a learning experience? Does it offer a “money can’t buy” experience? Or plain and simple fun? Don’t be afraid to edit and customise your ProCreator Media Kit to show you are happy to negotiate if you want. 

Our Value Calculator gives you minimum and maximum rates so there’s always room for discussion. Too low a fee may impact on your ability to grow. Too high a fee may make you unpopular with brands in the long term, who may find more reasonably priced up and coming Creators in the future. 

As with all things in life, the key is to find a balance and adapt when required. 

If you have any more questions on valuations, please get in touch. We’re ready to help and advise. 

Also check out our ProCreator Advice section, which offers some practical lessons on pricing and getting Brand ready.

One important tip we will give you now is NEVER EVER BUY FOLLOWERS. You will get found out and brands and businesses will not want to work with you. Beware that if you do buy followers and charge Brands based on these fake followers you are committing an act of fraud!

And finally, your “Value” will change and sometimes it can change quite quickly. Increased Engagement rates or finding a specialist subject your audience loves can boost your rates within weeks.   

Our one tip is don’t undervalue yourself. You won’t be doing yourself, your audience or any of your fellow Creators any good by getting paid peanuts, or not getting paid at all!

What do I do if a Brand is trying to negotiate my price?

Listen to them. If they are being reasonable and you like the Brand, then it might be worthwhile to lower your rate. Otherwise, you can reiterate to them your value, and try and get them to meet your prices. 

Why not go for the lower rate but do one less post, or negotiate down from a dedicated video to an integrated video? Negotiation is very normal in this industry. Don’t forget that you can negotiate too!

But, don't sell yourself short. If they don't respect the relationship you have with your audience they are probably a bad fit for you.

What do I do if a Brand is asking me to do something for free?

Again, listen to them. Are they offering you something for free, but are promising paid campaigns down the line? Make sure you are certain of what you are willing to do for free. It’s completely up to you but if you are being promised paid campaigns down the line you could always ask for them to commit to that in writing. 

We asked the Creators that we work with what they think, and they recommend this common response to a Brand: “You can send me anything you like for free, as a gifted product, however coverage on my social channels is at my discretion. If you would like guaranteed coverage, then we can discuss a fee.” 

Remember that gifted products are still required to be disclosed under the ASA CAP code. Read more about the ASA CAP code here

Will ProCreator affect any relationship I have with talent management or agents? 

We sincerley hope not! We do not compete with any talent management company or talent agencies. In fact some if the people supporting and advising ProCreator are some of the most professional managers we've ever come across  We do not manage any talent, and we are unbiased to who we work with. Your management is welcome to be our main point of communication and negotiation on your behalf.

FAQs For Brands & Agencies

What is the ProCreator platform?

The platform is our database, calculator, and campaign management web-based software. You can search for influencers, manage your campaigns, and calculate Effective Engagement. 

You can track and monitor multiple campaigns at any time, using multiple influencers.

What does it cost?

We currently offer a tracking and evaluation tool for free, subject to Fair Usage policy. That means you are welcome to use the platform but if you start tracking too many pieces of content or don’t abide by our T&Cs we may restrict certain features. We also offer more advanced campaign management tracking, evaluation and reporting tools with a number of Paid Subscriptions options.

How do I know what to pay each individual influencer?

You can use our Value Calculator to determine the potential costs for your campaigns. This provides you with a range of potential costs for each post and Creator and you can track results over time to see who are your best performing Creators.

Are your influencers just scraped data?

To comply with GDPR (“General Data Protection Regulation”) effective 25 May 2018, we can only show you the data of Creators which have manually signed up to ProCreator and have opted in to share their data, so yes we are completely GDPR compliant. All the Creators we work with have agreed for us to gather the information we provide, although some have requested that their information not be made visible unless they specifically agree. That is why not all the Creators on the platform are always visible.

Am I able to sort through influencers by demographics, location, etc?

Yes. You can sort through influencers by genre, demographics, location, age, gender, interest tags and more.

We want to work with a particular influencer who is not on your platform - can you help us?

If the Creator isn’t currently on our platform we can reach out to them or their manager and ask they sign up. Conversely, if you want to track content from a Creator not already signed up to ProCreator you can ask them to join and we’ll help onboard them. It’s incredibly easy to do!

How can I be sure I’m not using anybody who has bought followers or likes?

Our data tools identify spikes in followers and suspicious trends, so we can often identify and subsequently remove Creators who have fake followers. As our database is built around machine learning we can often spot fraud over time, but despite claims from some companies that they can easily spot fake followers, it’s often not as black or white as you might be led to believe. We’ll keep working hard to find and remove any perpetrators though!

Can multiple people who use ProCreator in our company access and manage the same campaigns?

Yes - you can have multiple log-ins so you can view the same campaigns.

Will all the influencers on your platform show in my searches?

No. All the Creators we work with have agreed for us to gather the information we provide, but although we encourage them to make their data available some have requested that their information not be made visible unless they specifically agree. That is why not all the Creators on the platform are always visible.