ProDirectory Shade | Management;Other - ProCreator
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Company Summary: While in college, entrepreneurial duo Dahcia and Jacques Bastien, launched their marketing consultancy, boogie.Having worked with notable brands like the NBA, Kinky Curly, and Haddad Brands, they became experts in digital marketing over the last 10 years. Throughout their tenure, Dahcia and Jacques noticed a lack of diversity in the influencer mktg space—with many creators of color being overlooked and underpaid for campaigns.After months of R&D, they launched SHADE— to help creators of color build their digital influence while helping brands stay relevant among diverse audiences.Today, SHADE represents over 80 black and brown creators ranging from chefs and authors to actors and comedians.

  • Summary of services: 

For Brands 

  1. Talent Casting
  2. Influencer Strategy
  3. Content Production

For Creators

  1. Representation
  2. Management       
  • What makes them different from their competitors:Talent agency representing the dopest and most influential black and brown creators. 
  • Our summary : Shade is a talent agency representing the “dopest” and most influential black and brown creators. Their slogan is, “Be dope, get paid.” They aim to help creators of color make a living from their talent and influence. Shade also works with brands to help them find diverse talent for their campaigns. They pair brands (and agencies) with vetted, talented, and genuinely influential bloggers, influencers, models, YouTubers, speakers, actors, and more.

Contact Name:  Dahcia Lyons-Bastien
Phone:   +1 347-623-2548