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KIN

  • Company Summary:  Kin makes shows for diverse women's audiences 25+, who are building their careers, homes, and family, but are underserved by traditional media outlets. Their shows super-serve this audience with meaningful and entertaining programming they can relate to in categories that include home, style, family and food.The inspiring talent they work with are not only the stars of their shows. They are true partners, who are invested in the creative process and financial success of their shows. Their passionate fans savor the personal connection that only digital offers. 
  • What makes them different from their competitors: Multi-platform from broadcast to narrowcast, they have an end-to-end production model. This gives Kin the ability to work with brands and distribution platforms without limitations. They own all of their production and post-production equipment and have an in-house team of seasoned producers and editors. Their social media team knows digital programming inside and out and utilizes this expertise to build and manage engaged audiences.Owning 100% of their IP allows them to monetize their shows across multiple platforms. Their series first see profitability through media, integrations, and affiliate revenue. What sets Kin apart, however, is their commitment to innovative paths to increase profits, such as licensing their shows to streaming and linear TV platforms.
  • Our summary : Kin is a lifestyle entertainment company. Their purpose is to help women feel good about the life they're building. Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico, Corus Entertainment, Fairfax Media and Emil Capital are investors in Kin.Think of Kin as a neighborhood, where you can pop next door to chat quick fixes with Tia Mowry, high-low beauty with Adrienne Houghton, and all things wellness with Derek Hough.