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Federal Trade Commission
is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy.It is a bipartisan federal agency with a unique dual mission to protect consumers and promote competition. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.
Advertising and Marketing Basics
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy? Check out the FTC's resources about COPPA, the
Children’s Online Privacy Protection Act
. The FTC also has a special page about
food advertising to children and adolescents
Endorsements, Influencers, and Reviews
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC's
Guides Concerning Use of Endorsements and Testimonials in Advertising
(Endorsement Guides)? And what about social media influencers? If your business works with influencers or if you're an influencer yourself, are you both taking necessary steps to clearly disclose material connections? Find out more by consulting FTC compliance materials. You'll also find resources about consumer reviews, including information about complying with the
Consumer Review Fairness Act
They provide a unique dual mission to protect consumers and promote competition.
Our summary : The Federal Trade Commission was created on September 26, 1914 with a mission to protect consumers and promote competition.FTC develops policy and research tools through hearings, workshops, and conferences and collaborate with law enforcement partners across the country and around the world to advance crucial consumer protection and competition missions.
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