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Deutscher Werberat

  • Deutscher Werberat or The German Advertising Standards Council the voluntary self-regulation system for advertising in Germany, which serves to maintain and strengthen consumer confidence in advertising. It also documents for society and policymakers that the advertising industry accepts and acts upon its social responsibility. 
  • Summary of services: 
  • Advertising Advice
  • Advertising Code
  • Complaint
  • Balance Sheets
  • Publications
  • The German Advertising Standards Council has set up the ‘Conference on Advertising and Society’. The main purpose of this forum is to promote dialogue between the advertising industry and the civil society.
  • The German Advertising Standards Council is the self-regulatory body of the advertising industry. The institution ensures advertising that is legally permissible and does not exceed ethical limits. It ensures that, in addition to legal requirements, generally recognized basic values ​​of society such as decency, morality and social responsibility in advertising are observed.The responsibility of the advertising council is across media and applies to all forms of commercial communication, online and offline.


Contact Name:  
Phone:  + 49 30 59 00 99 700
Web:  https://werberat.de/content/english-keyfacts
Email:  werberat@werberat.de