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ASAS Advertising Standards of Singapore

  • Set up in 1976 to promote ethical advertising in Singapore and is the self-regulatory body of the advertising industry,the Advertising Standards Authority of Singapore (ASAS) is an advisory council to the Consumers Association of Singapore (CASE).It regulates the advertising industry through the Singapore Code of Advertising Practice (SCAP) and mainly responsible for ensuring truthful advertising lies with both advertisers and consumers. This works in the interest of both advertisers and consumers because it ensures that through fair play, there is a balance of trust and responsibility between both parties. 
  • Summary of services: 
  • Provide Advice and Guidance
  • Handle Consumer Complaints
  • Advise on any Business
  • Issue Sanctions
  • ASAS provides Advertising Advice to agencies and media owners who are in doubt over the acceptability of advertisements to ensure compliance when producing advertisements.
  • The Singapore Code of Advertising Practice is the guiding principle of ASAS. It promotes a high standard of ethics in advertising through industry self-regulation with the premise that all advertisements should be legal, decent, honest and truthful. 


Contact Name:  
Phone:  +65 6461 1888
Web:  https://asas.org.sg/
Email:  asas@case.org.sg