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Advertising Standards Authority

  • The Advertising Standards Authority is the UK’s independent advertising regulator.They make sure ads across UK media stick to the advertising rules.The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
  • Summary of services: 
  • Advertising Codes
  • Rulings
  • Independent Reviews
  • Non-compliant advertisers
  • Sanctions
  • Trading Standard Referrals
  • They developed the new ASA strategy with a strong focus on regulating online media, including emerging areas like affiliate and influencer marketing. The Influencers Guide” is the industry guidelines regulating influencer marketing. https://www.asa.org.uk/resource/influencers-guide is the industry guidelines regarding influencer marketing.
  • Our summary : ASA or known as the Advertising Standards Authority is the UK’s independent regulator of advertising across all media.They apply the Advertising Codes, which are written by the Committees of Advertising Practice or CAP. They are responsible for monitoring  ads in sectors where there are potential consumer protection issues or where there are societal concerns about specific products, for instance age-restricted products like alcohol, gambling or electronic cigarettes.


Contact Name:  
Phone:  +44(0)20 7492 2222
Web:  https://www.asa.org.uk/
Email: