- Ad Standards was created in 1957, by the Canadian advertising industry to support advertisers and consumers. They administer the Canadian Code of Advertising Standards and offer advertising preclearance and ensure the integrity and viability of Canadian advertising for all consumers. Through responsible industry self-regulation, they hope to foster community confidence in Canadian advertising.
- Summary of services:
- CODE (Canadian Code of Advertising Standards
- Submit a Complaint
- Consumer Research
- AdChoices Program
- eClearance Login
- Volunteer Opportunities
- The Canadian Code of Advertising Standards is set on the principle of acceptable advertising that is truthful, fair and accurate. They also publish the Influencer Marketing Disclosure Guide for Canada.
Administered by Ad Standards, the Code is regularly updated to ensure it is current and contemporary and keeping pace with consumer and societal expectations. To promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. It contains 14 provisions that set the criteria for acceptable advertising that is truthful, fair and accurate.