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ABOUT US



WHAT WE DO

ProCreator was built to provide fairness and transparency for the influencer marketing industry.

Who

As well as being very early adopters in the “influencer marketing” industry, some of the team behind ProCreator were experienced folks in the entertainment industry. They helped build major international entertainment brands, launched or advised hundreds of blossoming and established music careers and created or produced successful film and TV projects around the world.
These “entertainment folks” experienced a big problem for all sides in the influencer marketing industry. It was the wild west with everyone making up prices as they went along, so they joined up with some very smart data boffins who knew lots about media and had created global pricing indexes.
 
They worked together for two years gathering data and working out how to make sense of that data to build the ProCreator platform and pricing index known as ProCalc.

WHERE?

We are based in the UK, Spain, France, Switzerland, Germany and Italy and have partners in the US, and soon the APAC region.

WHAT WE DO WITH DATA

Unlike traditional Influencer Marketing platforms, ProCreator is the ONLY community based platform built for fairness and transparency for all it’s users”.

ProCreator Doesn't Just Scrape Data
Whilst most platforms simply ”scrape” their data from Instagram, YouTube, Twitter etc, ProCreator has the most accurate and relevant information directly provided by creators and brands. We take the data we ingest and apply that data to our proprietary algorithms. We take many factors into account to produce a fair valuation to all our users - Creators, brands and agencies.

ProCreator is the pricing benchmark for influencer marketing industry.
“ProCreator is the only provider of the truly transparent and fair influencer marketing price index – ProCalc. Created by industry leaders in the field of complex economic pricing indexes, ProCalc utilizes 100’s of millions of separate data points across all the leading social media platforms to provide a “stock market” for influencer marketing; the same kind of neutral guidance as the stock market but for the current influencer marketplace, and in doing we try to ensure the correct market price is paid for influencer social media campaigns.

ProCalc reflects what the industry is paying over 100k influencers in more than 150 countries.
Every form of advertising has an acknowledged way of evaluating what to pay for media coverage with the exception of influencer marketing. With ProCalc it now has that fair and transparent tool.

WHAT WE'RE NOT

We’re not an influencer marketing agency and we don’t manage or act as agents for talent. We believe in looking after everyone involved in the influencer marketing industry.

HOW WE EARN A LIVING...

We help brands track influencer marketing campaigns and we provide businesses away to reach out to the Creator community to promote their products and services.

We do not consider ourselves as an influencer marketing network and we do not actively manage influencer marketing campaigns.

We also help businesses connect with Creators to offer commercial opportunities. But ultimately our goal is to help the influencer marketing industry.

YOUR VISIBILITY

When you sign up to ProCreator you do NOT have to make your profile public, but we would like you to. If businesses don’t know you’re here or can’t access your engagement stats they are unlikely to work with you.



OUR MISSION

Our mission is to provide a fair and transparent market to everyone working in the influencer marketing industry.

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Want to be more than a member? We offer openings for content
contributors, community managers, community moderators, and Creator
ambassadors. Find out more about ProCreator guardians.